25.7.B Legal Nonconforming Billboard Sending Locations for Credit

Sending locations are legal nonconforming billboard inventory that are a detriment to the aesthetics and desired pedestrian orientation of an area.  These include billboards within historic districts, on lots with contributing historic structures, residential, mixed use, and Central Business districts.

1.  Sending locations may amass credit for the removal of legal nonconforming billboards according to the following table.  For each billboard, the sending location is limited to the highest number of points in any one cell on the corresponding row.  Sixty (60) points are required for one electronic conversion of any size billboard.  No credit shall be given for the removal of the static billboard at the receiving location that is being replaced with an electronic billboard.

2.  All 72 square feet billboards that are owned/operated by a single entity shall be used as part of that entity's first trade for electronic conversion.

Table 25-2 Credit for Legal Nonconforming Billboards to be Removed
Size billboard to be removed	In a residential district	In a CBD or Mixed-Use District	In a Local or National Register Historic District	On a lot with a contributing historic structure as determined by the HDLC Director or VCC Director, as appropriate
6 ft. x 12 ft. 72 square feet	1 point	1 point	1 point	1 point
12 ft. x 25 ft. 300 square feet	10 points	10 points	15 points	15 points
14 ft. x 48 ft.	30 points	30 points	30 points	30 points

 

3.  For any billboard to be given credit, all billboards on the same structure and structure itself shall be completely removed.  No credit shall be given for the removal of a billboard unless the structure and all other billboards are removed.

4.  If a billboard does not meet one of the sizes indicated above, the Director of the Department of Safety & Permits is authorized to calculate a point value based on the closest sign size with a proportionate value rounded to the nearest point.

5.  The applicant shall submit the location details and photographic proof of the removal to the Department of Safety & Permits prior to approval of an electronic conversion of a legal, nonconforming billboard.

Ord 28908 MCS, 1-6-22, ZD 64/21